MARKETING SIGNALS, WITH CONTEXT
A decision-ready view of the strongest statistics across recent articles, from AI search and paid media to CTV, programmatic out-of-home, and conversion.
The clearest pattern in the data: attention is still growing, but the systems distributing it are taking more control.
AI Overview penetration rose sharply while Comscore’s user study measured a steep loss in outbound organic clicks when an overview appeared.
The totals are not directly comparable. Each bar uses its own labeled unit and shows the scale of a distinct channel.
AI Max, Andromeda, and AI Overviews put more decisions inside platforms. Creative, first-party data, and measurement become the counterweight.
More conversions at similar CPA, more spend, or more inventory can expand volume without improving unit economics. Read the denominator.
Media can win the click, but landing-page clarity, speed, and one clear action determine what that click is worth.
Each card pairs the headline number with the interpretation, evidence type, original analysis, and primary source.
One email a week with the marketing numbers that matter. Data over opinions, no fluff.
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