Landing Page CRO Audit

Answer the ten checks

1. Headline states the offer clearly in under ten words (15 pts)

2. One primary call to action visible without scrolling (15 pts)

3. Button text is specific, not "Submit" or "Click here" (10 pts)

4. Page has exactly one offer, no competing asks (10 pts)

5. Trust signals near the call to action: reviews, badges, or guarantees (12 pts)

6. Form asks for 4 or fewer fields (10 pts)

7. Page loads fast on mobile, under 3 seconds feel (8 pts)

8. No site navigation menu to leak visitors away (8 pts)

9. Social proof: testimonial, case result, or client logos present (7 pts)

10. Clear incentive to act now: offer, bonus, or deadline (5 pts)

Your audit score

CRO Score

Grade

Rebuild candidate

Scored the way a human conversion audit would. Each check carries a point weight based on its impact on conversion rate. Answer honestly: a self-audit only works if the answers do.

Check-by-check breakdown

Fixes in priority order

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