ROAS Calculator

Four calculators in one: find your break-even ROAS, forecast ROAS from CPC or CPM inputs, or measure ROAS on live results. Pick a tab and enter your numbers.

Input Your Numbers
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Leave at 0 for contribution margin ROAS

Your Results
Gross Margin
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Break-Even ROAS
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Enter your product details to calculate break-even ROAS
Formula:
Break-Even ROAS = Price / Gross Profit = 1 / Gross Margin
Profit Per Sale at Different ROAS Levels
ROAS TargetAd Spend / SaleGross ProfitNet Profit / SaleStatus
Forecast From CPC
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Forecasted Results
Forecast ROAS
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Revenue
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Sales
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Cost Per Sale
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Clicks
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Cost Per Lead
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Enter your funnel assumptions to forecast ROAS
Formula:
ROAS = (Budget / CPC x Lead Rate x Close Rate x AOV) / Budget
Forecast From CPM
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Forecasted Results
Forecast ROAS
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Revenue
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Impressions
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Clicks
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Cost Per Sale
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Effective CPC
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Enter your funnel assumptions to forecast ROAS
Formula:
ROAS = (Budget / CPM x 1000 x CTR x Lead Rate x Close Rate x AOV) / Budget
Measure Live Results
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Auto-calculated from spend / clicks when both are entered

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Measured Results
ROAS
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Revenue
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Conversions
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Cost Per Conversion
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Enter your campaign results to measure ROAS
Formula:
ROAS = Revenue / Ad Spend

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